Author archives: Allison Solberg

Facebook’s Bigger Video View Issue

As most of you already know, Facebook recently admitted that they made a mistake. *insert gasp* Yes, Facebook, the social media giant, has been misleading advertisers and incorrectly reporting video view data – over the years, Facebook has artificially inflated some video metrics by between 60% to 80%. Facebook outlined the discrepancy/mistake in an advertiser help center posting, also quoted below:…

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Is Twitter Just Copying Facebook?

Surprisingly, Twitter has made quite a few major updates/changes recently. What once was a platform that some social media marketers were starting to forget, may be the industry’s new comeback kid. What may not be surprising, is that Twitter’s recent updates are very similar to features seen at Facebook. So I ask the question: Is Twitter just…

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Pinterest + Holidays = A Match Made in Heaven

As you may already know, the holiday season is a major time of the year in the social media industry. (In case you didn’t know, feel free to check out my other blog: “How to Give Your Brand a Boost During the Holidays“) But you may wonder: Which social platform is the best for promoting your…

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The Downside of Instagram Ads

Within the last couple of months, Instagram has opened its advertising capabilities through its self serving platforms, such as Power Editor and Ads Manager. Social media marketers and small business owners rejoiced as it became a lot easier to reach potential customers on the ever so popular social platform. Currently, Instagram advertising costs are relatively low…

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4 Considerations Before Posting a GIF on Facebook

The moment has arrived! Facebook Pages can now post GIFs! Back in May, the social media platform announced GIF functionality. Digital marketers began to rejoice and celebrate. However, the party quickly came to an end once we found out that the new feature/functionality was not applicable to Facebook pages. This was a surprise to many. Why would Facebook introduce…

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