Author archives: Allison Solberg

A Look at the Declining Importance of Facebook Page Likes

Back in the day, everyone wanted Facebook likes. Having more likes than your biggest competitor was a top goal. Who could blame you? More likes meant more users viewing your content, which meant potential customers. Boy, have times changed! With a couple of major algorithm changes over the past few years, reaching a Facebook fan organically has become…

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How To Easily Collect User Generated Content on Instagram

This will not come as a surprise for many: User generated content is extremely valuable on social media (and perhaps for any overall marketing efforts). It’s like a little pot of gold behind a hashtag.  The tricky part: Collecting and distributing. Some social media managers just grab their favorite images and post as soon as…

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Rifle vs. Shotgun Social Media Strategy

I recently came across a video from the Social Fresh conference that was titled, “Should Your Social Media Strategy be MORE Content?“. I was of course intrigued. Jay Baer primarily discusses two very different approaches to social media strategy: Rifle vs. Shotgun. To give you some background on each: The Rifle approach is defined by Baer as:…

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The Evolution of the Facebook Algorithm: What it Means for Your Social Strategy

Remember when we could post on Facebook and our fans would actually see it? Those were the days. Unfortunately, we’ve been having a love-hate relationship with Facebook’s News Feed over the years. Let’s get nostalgic and take a look at some of the major updates: October 2009 – Facebook makes it’s first major change to the…

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4 Reasons Why Your Business Shouldn’t Hire A Social Media Intern

‘Tis the season for summer internships! So you may be thinking: “Oh, they must know social media…. they’re in college.” This thought crosses many minds when deciding whether or not to hire a college student to completely takeover and manage a social media presence. While the small cost seems very appealing, marketing professionals and business owners…

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Get Ready for more Pinterest Ads in 2015

Before the new year Pinterest made a big announcement: Promoted Pins will begin to become more widely available to all advertisers in 2015! Awesome news! This opens up numerous opportunities for advertisers to connect with the some 70 million active Pinterest users. So here’s a quick break down of what you need to know: Promoted Pins…

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My Facebook Ad Frustrations

A few weeks ago, Facebook announced a major update to their Advertising Campaign structure. Currently, the structure is broken out into three levels: Campaign Ad Set Ad In the past you were able to define an Advertising Campaign’s targeting, placement and bid settings by the Ad Level. In addition, you were able to set the budget by the Ad…

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More Timely Facebook Stories

A couple days ago, Facebook announced that they will begin showing more timely and relevant stories from friends and pages to users. Via Facebook Newsroom: Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback…

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