I know it’s been a while since I last blogged. I had been waiting for the right topic to inspire a post. This weekend, it occurred. While browsing Facebook, a post appeared in my feed because a few friends shared it. It was an image shared by “David Schwimer” announcing the return of the popular show,…

As most of you already know, Facebook recently admitted that they made a mistake. *insert gasp* Yes, Facebook, the social media giant, has been misleading advertisers and incorrectly reporting video view data – over the years, Facebook has artificially inflated some video metrics by between 60% to 80%. Facebook outlined the discrepancy/mistake in an advertiser help center posting, also quoted below:…

Surprisingly, Twitter has made quite a few major updates/changes recently. What once was a platform that some social media marketers were starting to forget, may be the industry’s new comeback kid. What may not be surprising, is that Twitter’s recent updates are very similar to features seen at Facebook. So I ask the question: Is Twitter just…

As you may already know, the holiday season is a major time of the year in the social media industry. (In case you didn’t know, feel free to check out my other blog: “How to Give Your Brand a Boost During the Holidays“) But you may wonder: Which social platform is the best for promoting your…

The moment has arrived! Facebook Pages can now post GIFs! Back in May, the social media platform announced GIF functionality. Digital marketers began to rejoice and celebrate. However, the party quickly came to an end once we found out that the new feature/functionality was not applicable to Facebook pages. This was a surprise to many. Why would Facebook introduce…

‘Tis the season for social media campaigns! Or what we like to call at 10X, a social booster! You may be wondering: “Why booster?” Great question. We’ve noticed over the years that a social media campaign/giveaway is a great way for brands and clients to get a quick and effective “boost” for their business. Whether it’s…