Nostalgic. That’s one word that describes The Merck Manual and resonates most with their fan base. However, medicine has long evolved since the first edition in 1899, which is why the Netplus team and I knew comparing old and new medical practices in a Facebook quiz app would get users buzzing while increasing awareness about the newest edition of The Merck Manual.
Take a look at some of the positive campaign feedback from fans:
“Loved scrambling my brain for the answers! Any chance of continuing the game?” – Catherine P.
“Gosh these old time remedies are tough. Seconds left and I finally get it!” – Donna S.
“Love your game! You make it hard to play!” Linda L.
I contributed and was responsible for the following throughout the promotion period: Overall Social Strategy, Facebook Advertising, Copywriting, Community Management, and Campaign Reporting. Design and Application Development can be credited to the Netplus Team.