Author archives: Allison Solberg

Social Media “Netiquette” 101

Web conversations and content should always be treated as if they were in-person conversations. This goes for the style of speaking but also in the etiquette of the conversation. A simpler word to put it is “Netiquette.” You wouldn’t blow off a costumer’s question in person would you? Well the same thing goes for any…

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What Each Social Media Platform is Best Used For

It’s always best to treat each social media platform differently. Just because it is social media, doesn’t mean that they all have the same purpose. I would highly recommend not to use the exact same content on your hidden phone Twitter and Facebook page, because then your material and branding becomes too redundant. Each social…

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What You May Not Know About Your Facebook Page

Making the most of your Facebook page is vital for any type of industry or business. Knowing the small but important tricks of the trade is what will put you ahead of your competition and grab the attention of your target audience! Check out the article below by Amy-Mae Elliot on Mashable about some savvy…

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What You Might Not Know About LinkedIn

No matter what industry or market you or your business is in, YOU SHOULD BE ON LINKEDIN! LinkedIn is a great way to network and make new business connections. Not to mention it is great for the new recent graduating professionals! It is always best to treat LinkedIn as if it is your personal showroom.…

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Thoughts on the New Apple Ads

Last night Apple aired three new ads during the Olympic Opening Ceremonies. It was an extremely bold move on their part and currently they are taking a lot of criticism on the ad content. My first impression of these new advertisements was somewhat shocked. It appears that Apple is beginning to take a new approach…

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Brands Should Become Friends on Social Media

This an article that I can extremely relate to since I am part of the digital generation. For my Senior Project, my group and I did a study on how technology can interfere with a students’s academic performance. During our study we found that an overwhelming majority of people ranging from the age of 18-23…

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The Thrill of Live Social Media

Almost everyone is familiar with live tweeting. You are watching a TV show or event and they ask you to tweet under a specific hashtag. It is a smart and extremely creative way to get your audience more involved. NBC’s “The Voice” does a great job with live tweeting. I always enjoy clicking on the…

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Women Utilize Social Media for Purchasing Decisions

Below is a great article about how women use social media websites before making a purchase decision. Another great example on how more and more consumers are shifting away from Google and Bing to Facebook and Twitter. As a female myself, before I make a major purchasing decision or I have narrowed down two brand…

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