Author archives: Allison Solberg

Is Facebook Advertising worth it?

Since Facebook pages are becoming more and more popular due to the interactions with consumers, is Facebook advertising really worth the Marketing budget money? In a recent study conducted by BBC, they found that Facebook advertisements were not targeting their preferred audience and generating a substantial amount of page “likes.” The minor flaw in the…

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Top 7 Twitter Branding Tips

I found this article to be extremely helpful and intriguing, and I hope you do too! If you have yet to jump in the Twitter realm, please read the following article. It outlines 7 simple and amazing tips to use before you tweet.The most important tip to note is to engage your followers. Tweeting just…

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Sorting through Social Media “clutter”

In today’s day and age, businesses typically have more than one social media account to operate and keep track off. This is why many businesses are beginning to dedicate a majority of their marketing expenses towards social media tools and hiring additional employees to operate the accounts. If you are one of those additional employees…

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A Picture Says a Thousand Words on Facebook

Recently, Facebook made a new update to the visual content being posted on the newsfeeds and timelines. They made the images larger! This has great potential for businesses. Facebook posts with visual images have a greater chance of being ranked higher in a newsfeed Always keep this in mind when planning a post on Facebook!…

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