Before the new year Pinterest made a big announcement: Promoted Pins will begin to become more widely available to all advertisers in 2015! Awesome news! This opens up numerous opportunities for advertisers to connect with the some 70 million active Pinterest users. So here’s a quick break down of what you need to know: Promoted Pins…
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A few weeks ago, Facebook announced a major update to their Advertising Campaign structure. Currently, the structure is broken out into three levels: Campaign Ad Set Ad In the past you were able to define an Advertising Campaign’s targeting, placement and bid settings by the Ad Level. In addition, you were able to set the budget by the Ad…
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A couple days ago, Facebook announced that they will begin showing more timely and relevant stories from friends and pages to users. Via Facebook Newsroom: Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback…
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Last week, Facebook released the following statement: As part of our ongoing efforts to make News Feed more relevant to people and reduce spam, on August 25 we announced a couple updates to News Feed to help people find posts and links from Pages that they consider the most interesting and relevant. Per the announcement,…
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Last week, Pinterest rolled out a more in-depth analytics platform for all business accounts. Thank you social media gods! I have always been disappointed with the insights Pinterest previously provided. They lacked valuable data such as individual pin stats as well as follower demographics. Very BLAH if you ask me. But after playing around and…
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Today, Twitter confirmed that they will begin showing “more relevant” content to users. The easier way of putting it: Twitter is trying to be like Facebook. The recent change is an attempt to increase user engagement and improve the overall platform experience. Unlike Facebook, Twitter shows you all the tweets from all the users you…
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Earlier this summer, Foursquare announced that they were splitting their user experience into two separate apps: Swarm and Foursquare. Swarm would be used for social location sharing and Foursquare for personalized location recommendations (similar to Yelp). At first, everyone was confused. Why would Foursquare remove one of it’s most valuable features and throw it into…
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Remember that handy dandy like gate that helps us almost effortlessly increase our Facebook fan base? Well, get ready to kiss it goodbye come November 5th! On August 7th, Facebook Developers announced the release of Graph API v2.1 along with other various platform updates. One of those updates will majorly impact Facebook campaigns moving forward:…
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