Author archives: Allison Solberg

Another Change To Your Facebook Profile

Attention Facebook users! Be on the lookout for a new version of Timeline being tested! This new version of Timeline will now have only one column, instead of two. The two column Timeline appearance was extremely unpopular with users, claiming that the zig-zag between posts was too confusing. Ironically, having one column makes it looks…

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Threadlife: The Instagram of Videos

Launching today is a brand new platform that claims to be the “Instagram of video,” known as Threadlife. There have been many different types of platforms that have turned video into a social experience. For example: YouTube, Socialcam, accutane on market Viddy. But what makes Threadlife so different from the rest? To learn more, check…

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*Insert Drum Roll* Introducing Facebook Gifts!

Yesterday, Facebook launched a new concept known as Facebook Gifts. This new features allows you to purchase gift directly through Facebook to send to your friends. The app will begin to integrate and tie in with Facebook birthday reminders. The new feature comes from a push for Facebook to sell more and increase stock value…

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How to Develop Your Brand’s Social Voice [SLIDESHARE]

Having a social voice on your brands social media platforms is very key to digital marketing success! This is the first step in creating a personal connection with your target audience. You want your messages to be concise and extremely clear. Not to mention, you don’t want to come across as too “salesey.” This type…

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The Value of Your Company’s Facebook Page [INFOGRAPHIC!]

This article somewhat defends my small belief that Facebook is going take over and become the Internet one day. Today, more and more consumers turn to a company’s Facebook fan page instead of searching online and visiting their website. Why is that? Consumers can’t have a personal connection with a brand through their website. On…

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5 Effective LinkedIn Marketing Tools

Sometimes people only consider the top three powerhouse social media platforms (Facebook, Twitter, & Pintrest) when it comes to reaching a target audience and driving traffic to your company’s website. Do not forget LinkedIn! LinkedIn is a powerful business tool, and by that I am not just talking about personal networking and job searching. Check…

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