Hey Blog World! It unfortunately has been a while since I last blogged. Work has been keeping me extremely busy. However, I was so excited when I heard about this new Facebook advertising feature that I had to jump on and share! Facebook recently announced a new potential Custom Audience targeting feature with their business…
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Yesterday, Facebook threw a curve ball at the digital marketing community by making big changes to their Promotion Guidelines. It’s been over 2 years since Facebook last updated their Promotion Guidelines and their most recent changes will significantly impact the way businesses run promotions on the ever so popular social network. So lets cut to…
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Chipotle does it again. They shocked the world with their creative social media wits and performed a digital prank having most fooled. In case you didn’t hear, Chipotle’s Twitter account was “hacked”. Over this past weekend, every social media enthusiast was tweeting and blogging about the big news. Chipotle’s “hacked” tweets were extremely odd and…
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Recently I had the privilege to guest speak at Villanova’s Summer Business Institute Professional Success class. The topic of discussion was a personal favorite of mine… social media. But this wasn’t your typical class. The main focus was how students and recent graduates can take advantage of their social media platforms to help them earn…
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The beauty of Pinterest is the amount of amazing information you can find. However, it takes a true “pinner” to dig and search for some of the best quality content. You may find a delicious looking picture of a Smores cookie you can’t wait to bake, only to discover that the pin takes you on…
Read moreDue to recent reports, 40% of a Facebook user’s time is spent viewing their News Feed & only 12% of their time is time spent on profiles and brand pages. However, currently there is no guarantee that every single one of your fans will view and engage with your page content. In fact, Facebook developed…
Read moreVine. It’s new, hip, cool, and everyone is creating a profile and quickly dropping off. I will even admit myself. I made a profile when it first came out in January and have only uploaded 2 videos since then. But even though consumers aren’t uploading content as often, doesn’t mean they aren’t checking out other…
Read moreMost importantly, my thoughts and prayers are with those who were affected by Monday’s tragedy in Boston. I use to live in Rhode Island when I was little and have visited Boston many times, it is truly a great city. GO SOX! Working in Social Media myself, I found it extremely interesting to see how…
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