Walmart’s 3,500 Facebook Fan Pages: Good or Bad Move?
- Published in: Brand Development, Social Media
- Written by Allison Solberg
It was surprising news for me to hear that Walmart decided to go with an interesting social media approach to create 3,500 individual Walmart Facebook fan pages for local stores. At first, it appears to be a smart move. It will create more of a personal connection and interaction with consumers. It is as if…
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