Within the last couple of months, Instagram has opened its advertising capabilities through its self serving platforms, such as Power Editor and Ads Manager. Social media marketers and small business owners rejoiced as it became a lot easier to reach potential customers on the ever so popular social platform. Currently, Instagram advertising costs are relatively low…

Recently in a few select parts of the U.S, Facebook launched a TV ad campaign. The first set of ads were aired during major events/shows such as the VMAs and AMC’s “Fear the Walking Dead”. You can view them here and here. The campaign is an interesting and much different marketing approach from what we…

Back in the day, everyone wanted Facebook likes. Having more likes than your biggest competitor was a top goal. Who could blame you? More likes meant more users viewing your content, which meant potential customers. Boy, have times changed! With a couple of major algorithm changes over the past few years, reaching a Facebook fan organically has become…

This will not come as a surprise for many: User generated content is extremely valuable on social media (and perhaps for any overall marketing efforts). It’s like a little pot of gold behind a hashtag.  The tricky part: Collecting and distributing. Some social media managers just grab their favorite images and post as soon as…

Remember when we could post on Facebook and our fans would actually see it? Those were the days. Unfortunately, we’ve been having a love-hate relationship with Facebook’s News Feed over the years. Let’s get nostalgic and take a look at some of the major updates: October 2009 – Facebook makes it’s first major change to the…

‘Tis the season for summer internships! So you may be thinking: “Oh, they must know social media…. they’re in college.” This thought crosses many minds when deciding whether or not to hire a college student to completely takeover and manage a social media presence. While the small cost seems very appealing, marketing professionals and business owners…