Pinterest’s New and Improved Analytics
- Published in: Social Media
- Written by Allison Solberg
- Permalink
Last week, Pinterest rolled out a more in-depth analytics platform for all business accounts.
Thank you social media gods! I have always been disappointed with the insights Pinterest previously provided. They lacked valuable data such as individual pin stats as well as follower demographics. Very BLAH if you ask me.
But after playing around and getting familiar with the new Pinterest addition, I’m in love!
With the new analytics tool, businesses will now have a wide variety of important and beneficial data at their finger tips.
Here’s a quick breakdown of all the new available insights:
Follower Demographics and Interests
- Country, City, Language spoken, and Gender
- Top 12 follower interests
- Audience boards that feature a large amount of your pins
- Other business accounts your audience follows
Pin Data
- Top Pin Impressions from the last 30 days highlighting Impressions, Clicks, Repins, and Likes
- Board with the Top Pin Impressions from the last 30 days highlighting Impressions, Clicks, Repins, Likes, and number of Pins within the Board
- Most Repinned Pins within the last 30 days
- Most Repinned Boards within the last 30 days
- Most Clicked Pins within the last 30 days
- Most Clicked Boards within the last 30 days
- All-time most Repinned Pins
- Best in Search Pins
- Power Pins (which are pins that have a high mix of repins, clicks, etc.)
Pinterest also kept some familiar data features from the old analytics platform such as Average Daily Pin Impressions and Average Daily Viewers.
Website Data
- Most Repinned Original Pins from website
- Boards with the most Repinned Original Pins from website
- Recent Oringal Pins by users
- Most Clicked Original Pins from website
- Boards with the most Clicked Original Pins from website
- Provides similar All-time, Best in Search, and Power Pin data for Original Pins from website
- If you have installed the “Pin It” button on your website, the new analytics platform will also provide referral traffic data
So much new data! I feel like a kid on Christmas! (Not to totally make myself sound like a social media nerd!)
Pinterest hopes that the new insights will help brands increase engagement and reach a wider audience. In addition, social media marketers can utilize this data to develop and influence other various forms of content for additional social platforms.
It’s important to always remember that in the end, data is social media’s best friend.