Social signatures are an amazing way to make a great first impression! However, you don’t want your first impression to be bad…do you? Check out the article below by Melanie McLaurin on Social Media Today to learn more about crafting the perfect social media signature and creating a great first impression! Crafting Your Social Signature…
Read moreSometimes reinventing the wheel for social media is too difficult for some companies. Researching and observing what other businesses are doing or have done in the past is the best way to learn social media. Check out the article below Julia Schultz on Leaders West for some excellent company Facebook Pages. How five businesses are…
Read moreBeing in a small business usually means you are monitoring all of your own social media content (unlike major corporations that are now dedicating new divisions to just social media!) Managing all of the content that is necessary to drive business may become extremely difficult and time consuming. Don’t let this shy you away from…
Read moreIf you’ve been watching any of the Olympics, then you have definitely seen the new Procter & Gamble advertisements. (the one with the little kids competing gets me every time!) These cute and heart-warming ads took Procter & Gamble a lot of time, effort, research, and money! I would like to tip my hat to…
Read moreAccording to recent news, Apple has decided to pull their Genius Bar Campaign commercials due to the enormous amounts of backlash the commercials have taken during the Olympics. An interesting move on their part. What will their next move be? Start from scratch? This appears to be the only next step they can take. Looks…
Read moreNot only should you learn social media marketing tips, but you should also learn social media marketing mistakes! A major marketing mistake that you could make with any social media profile is to not have any content on your page! It serves no purpose and also creates a bad reputation for your company. You may…
Read moreSocial Media is always moving fast, so staying on top of trends and tips is vital! Below is an intriguing article I read about Howard Sewell’s trip to the Marketo Social Marketing Roadshow. He lists out some important lessons that he learned during his visit. The one tip I find most interesting is how society…
Read moreDuring my time at Villanova University, I once wrote a paper on how PR can affect an athlete and their competing performance. I found in research studies that all the interviews, advertisements, promotions, and etc. can take a toll on the athlete and can result in higher expectations from the fans. Since Derek Jeter is…
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