Chipotle Archives - | Strategic Innovator

Burritoful Social Media Prank

Published in: Social Media
July 24, 2013

Chipotle does it again. They shocked the world with their creative social media wits and performed a digital prank having most fooled. In case you didn’t hear, Chipotle’s Twitter account was “hacked”. Over this past weekend, every social media enthusiast was tweeting and blogging about the big news. Chipotle’s “hacked” tweets were extremely odd and…

Published in: Social Media
July 6, 2012

The amazing feature that Twitter offers consumers is that they are able to instantly and directly communicate with their favorite, or even least favorite, companies. This becomes a tricky task for companies, where they need to monitor all incoming tweets. The good and the bad. Replying to consumers tweets exemplifies great customer service because it…