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Walmart’s 3,500 Facebook Fan Pages: Good or Bad Move?

Published in: Brand Development, Social Media
September 20, 2012

It was surprising news for me to hear that Walmart decided to go with an interesting social media approach to create 3,500 individual Walmart Facebook fan pages for local stores. At first, it appears to be a smart move. It will create more of a personal connection and interaction with consumers. It is as if…

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Published in: Social Media
July 13, 2012

Sometimes you wonder if the social media world will ever derive away from the infamous Facebook that started it all, Twitter, and Pintrest following close behind. But perhaps there is a new sheriff in town that will change the way consumers shop on a whole new level. Shopcade. Sounds simple and edgy, Yes? It’s shopping…