IOC Archives - | Strategic Innovator

The Affect of Social Media on Olympic Athletes

Published in: Social Media
August 6, 2012

During my time at Villanova University, I once wrote a paper on how PR can affect an athlete and their competing performance. I found in research studies that all the interviews, advertisements, promotions, and etc. can take a toll on the athlete and can result in higher expectations from the fans. Since Derek Jeter is…

Published in: Social Media
July 19, 2012

Reading about the Olympics’s new social media platforms and tactics is making me even more excited for this year’s summer games in London! With the event getting ready to begin in little over a week, more and more reports are emerging about social media strategies and promotions. The Olympics is one the greatest sporting events…