Apple Needs to “Think Different”

According to recent news, Apple has decided to pull their Genius Bar Campaign commercials due to the enormous amounts of backlash the commercials have taken during the Olympics. An interesting move on their part. What will their next move be? Start from scratch? This appears to be the only next step they can take. Looks…

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Top 7 Twitter Branding Tips

I found this article to be extremely helpful and intriguing, and I hope you do too! If you have yet to jump in the Twitter realm, please read the following article. It outlines 7 simple and amazing tips to use before you tweet.The most important tip to note is to engage your followers. Tweeting just…

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TomKat: Heading for a PR disaster?

A lot of the celeb buzz going on now is centered around the recent divorce annoucing between Tom Cruise and Katie Holmes (who would have thought after his couch jumping routine on Oprah?) However, was their first PR mistake annoucing the divorce on a Friday instead of on a Tuesday or Wednesday? In Hollywood, some…

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