This past Monday, Twitter introduced a new feature that many advertisers have been waiting for…interest targeting! For those accustomed to social media advertising, Twitter’s new targeting features may appear very similiar to Facebook. Twitter advertisers can now target interests & audiences in two ways: 1. Target users with the same interests as followers of @usernames…
Read moreThis has happened to me a numerous times on Facebook. I type something into the search bar, see that my destination has appeared at the top of the drop down, click down, press enter…then wait one second! Something else has now appeared at the top of that toolbar and because of my quick to click…
Read moreThis has been an interesting article that has been circulating around the office. Many companies believe that if it’s on Facebook, then they will have the needed exposure and do well. But this is not always the case. Just like an other type of advertisement, the content and imagery needs to speak to the audience…
Read moreYou’ve seen it on Twitter. The sponsored tweets on the sidebar and throughout your news feed. Well now you are going to see similar advertising content on Facebook. Don’t worry, ads and promotions won’t over flow your news feed and take over content from your friends. These ads will be sneakily placed within the ‘Search’…
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