Last night Apple aired three new ads during the Olympic Opening Ceremonies. It was an extremely bold move on their part and currently they are taking a lot of criticism on the ad content. My first impression of these new advertisements was somewhat shocked. It appears that Apple is beginning to take a new approach…
Read moreThis an article that I can extremely relate to since I am part of the digital generation. For my Senior Project, my group and I did a study on how technology can interfere with a students’s academic performance. During our study we found that an overwhelming majority of people ranging from the age of 18-23…
Read moreAlmost everyone is familiar with live tweeting. You are watching a TV show or event and they ask you to tweet under a specific hashtag. It is a smart and extremely creative way to get your audience more involved. NBC’s “The Voice” does a great job with live tweeting. I always enjoy clicking on the…
Read moreBelow is a great article about how women use social media websites before making a purchase decision. Another great example on how more and more consumers are shifting away from Google and Bing to Facebook and Twitter. As a female myself, before I make a major purchasing decision or I have narrowed down two brand…
Read moreThe worst social media nightmare is to have a profile and none of your followers or target audience is involved with it. Your statuses have no comments, no likes, and no retweets. Increasing engagement can become a tricky task. But don’t be scared! All it takes is a little extra time, attention, and research to…
Read moreA blog is a great way to generate leads and business success. It demonstrates your knowledge and insight into your industry’s field and profession, which shows your target audience your professionalism and expertise. Many consumers like to research before they make a purchasing decision. Therefore, you would like to have your blog be easily accessed…
Read moreIf you would like to know the three most important tips in social media, then I would highly suggest reading the following article by Brad Smith from Social Media Today. The overall message from each tip is to STAND OUT! It is always important in any type of marketing campaign to set yourself apart from…
Read moreThe inventions of social media sites has made PR specialists professions more difficult, especially in the sports industry. Every now and then you will see a slip of the tweet from a professional athletes and the tabloids are all over it. For these types of circumstances, the NCAA has begun to crack down on college…
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