This past Monday, Twitter introduced a new feature that many advertisers have been waiting for…interest targeting! For those accustomed to social media advertising, Twitter’s new targeting features may appear very similiar to Facebook. Twitter advertisers can now target interests & audiences in two ways: 1. Target users with the same interests as followers of @usernames…
Read moreWhat many business do not understand is the art and skill of utilizing a hashtag on Twitter. You simply cannot create your own wacky/ squishing a million words into one hashtag and expect it to trend and create engagement amongst your target audience. Having a hashtag that is never re-used is somewhat embarrassing for your…
Read moreSocial Media is always moving fast, so staying on top of trends and tips is vital! Below is an intriguing article I read about Howard Sewell’s trip to the Marketo Social Marketing Roadshow. He lists out some important lessons that he learned during his visit. The one tip I find most interesting is how society…
Read moreMy best advice I could always give anyone about their business payday 2 and social media is to keep it simple. If you make social media too complicated, then it is most likely that your target audience is not going to get the message. Social media is meant to be navigated and found through ease…
Read moreThe worst social media nightmare is to have a profile and none of your followers or target audience is involved with it. Your statuses have no comments, no likes, and no retweets. Increasing engagement can become a tricky task. But don’t be scared! All it takes is a little extra time, attention, and research to…
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