If you’ve been watching any of the Olympics, then you have definitely seen the new Procter & Gamble advertisements. (the one with the little kids competing gets me every time!) These cute and heart-warming ads took Procter & Gamble a lot of time, effort, research, and money! I would like to tip my hat to…
Read moreDuring my time at Villanova University, I once wrote a paper on how PR can affect an athlete and their competing performance. I found in research studies that all the interviews, advertisements, promotions, and etc. can take a toll on the athlete and can result in higher expectations from the fans. Since Derek Jeter is…
Read moreThis years Olympics has truly been remarkable, not only in the athlete’s performance on the Olympics stage but also spy apps that you only need their phone number to track them free in the world of Twitter! Social Media has brought a unique experience to this year’s games. The communication between fans has added an…
Read moreMy best advice I could always give anyone about their business payday 2 and social media is to keep it simple. If you make social media too complicated, then it is most likely that your target audience is not going to get the message. Social media is meant to be navigated and found through ease…
Read moreIt’s always best to treat each social media platform differently. Just because it is social media, doesn’t mean that they all have the same purpose. I would highly recommend not to use the exact same content on your hidden phone Twitter and Facebook page, because then your material and branding becomes too redundant. Each social…
Read moreLast night Apple aired three new ads during the Olympic Opening Ceremonies. It was an extremely bold move on their part and currently they are taking a lot of criticism on the ad content. My first impression of these new advertisements was somewhat shocked. It appears that Apple is beginning to take a new approach…
Read moreThis an article that I can extremely relate to since I am part of the digital generation. For my Senior Project, my group and I did a study on how technology can interfere with a students’s academic performance. During our study we found that an overwhelming majority of people ranging from the age of 18-23…
Read moreAlmost everyone is familiar with live tweeting. You are watching a TV show or event and they ask you to tweet under a specific hashtag. It is a smart and extremely creative way to get your audience more involved. NBC’s “The Voice” does a great job with live tweeting. I always enjoy clicking on the…
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