Below is a great article about how women use social media websites before making a purchase decision. Another great example on how more and more consumers are shifting away from Google and Bing to Facebook and Twitter. As a female myself, before I make a major purchasing decision or I have narrowed down two brand…
Read moreThe worst social media nightmare is to have a profile and none of your followers or target audience is involved with it. Your statuses have no comments, no likes, and no retweets. Increasing engagement can become a tricky task. But don’t be scared! All it takes is a little extra time, attention, and research to…
Read moreA blog is a great way to generate leads and business success. It demonstrates your knowledge and insight into your industry’s field and profession, which shows your target audience your professionalism and expertise. Many consumers like to research before they make a purchasing decision. Therefore, you would like to have your blog be easily accessed…
Read moreIf you would like to know the three most important tips in social media, then I would highly suggest reading the following article by Brad Smith from Social Media Today. The overall message from each tip is to STAND OUT! It is always important in any type of marketing campaign to set yourself apart from…
Read moreThe inventions of social media sites has made PR specialists professions more difficult, especially in the sports industry. Every now and then you will see a slip of the tweet from a professional athletes and the tabloids are all over it. For these types of circumstances, the NCAA has begun to crack down on college…
Read moreYou’ve seen it on Twitter. The sponsored tweets on the sidebar and throughout your news feed. Well now you are going to see similar advertising content on Facebook. Don’t worry, ads and promotions won’t over flow your news feed and take over content from your friends. These ads will be sneakily placed within the ‘Search’…
Read moreReading about the Olympics’s new social media platforms and tactics is making me even more excited for this year’s summer games in London! With the event getting ready to begin in little over a week, more and more reports are emerging about social media strategies and promotions. The Olympics is one the greatest sporting events…
Read moreI have heard many of friends discuss how cool it would it be if there was a Facebook ‘dislike’ button, but never did it cross our minds about a ‘want’ button. Inventing a Facebook ‘want’ button would become an extremely helpful tool for all Facebook fan pages, especially retail. A Facebook ‘want’ button would not…
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