If you’ve been watching any of the Olympics, then you have definitely seen the new Procter & Gamble advertisements. (the one with the little kids competing gets me every time!) These cute and heart-warming ads took Procter & Gamble a lot of time, effort, research, and money! I would like to tip my hat to…
Read moreDuring my time at Villanova University, I once wrote a paper on how PR can affect an athlete and their competing performance. I found in research studies that all the interviews, advertisements, promotions, and etc. can take a toll on the athlete and can result in higher expectations from the fans. Since Derek Jeter is…
Read moreThe inventions of social media sites has made PR specialists professions more difficult, especially in the sports industry. Every now and then you will see a slip of the tweet from a professional athletes and the tabloids are all over it. For these types of circumstances, the NCAA has begun to crack down on college…
Read moreReading about the Olympics’s new social media platforms and tactics is making me even more excited for this year’s summer games in London! With the event getting ready to begin in little over a week, more and more reports are emerging about social media strategies and promotions. The Olympics is one the greatest sporting events…
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