The Merck Manuals Social Strategy

Mission: Make the medical and veterinary fields engaging and fun for social. This was the task given to me and the Netplus design team by The Merck Manuals. The main purpose of The Merck Manuals is not to generate revenue but to provide education and increase overall awareness for Merck. Of course, this made social an ideal platform to share…

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B&G Foods Social Strategy

I’ve found that CPG and social are a match made in heaven! I have had the privilege of developing on-going social content strategies, crafting copy, and community management for Mrs. Dash and Cream of Rice on multiple platforms such as Facebook, Twitter, Instagram, & Pinterest. Through the use of compelling visuals and out of the box…

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Alfred Angelo Blogger Outreach and Partnership

One thing’s for sure: Brides love to share their wedding pictures! With hundreds of Brides uploading their wedding dress photos to Alfred Angelo’s Real Brides app on Facebook, I saw the perfect opportunity for a blogger partnership. Not only do wedding bloggers perfectly highlight various bridal products with compelling photography, they inspire future brides-to-be. Exactly what…

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TINKERTOY Win-in-a-Snap Game

Research shows that moms love to play casual games online. But at Netplus, we would have never thought that our Win-in-a-Snap Game would have become so addicting, with the average user returning nearly 9 different times throughout 6 weeks to play. Launching a page from scratch and adding over 20,000 new fans isn’t too shabby…

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The Merck Manual Time Machine Game

Nostalgic. That’s one word that describes The Merck Manual and resonates most with their fan base. However, medicine has long evolved since the first edition in 1899, which is why the Netplus team and I knew comparing old and new medical practices in a Facebook quiz app would get users buzzing while increasing awareness about…

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Mrs. Dash READY, SET, WIN! Game

It’s one thing to give nearly 190K unique Facebook users a free sample and it’s another to engage an entire community daily for 6 weeks and increase the fan base by over 100K. Mrs. Dash came to Netplus with 189,000 free samples for their Facebook fan base. We saw an opportunity to generate some extreme buzz…

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Ortega Tacos for Two Giveaway

Tacos are in the air! Or did the song say song say love? Either way, Facebook fans fell head over heels for Ortega during their Tacos for Two Giveaway. Tacos for Two Kits and Valentine’s Day created the perfect pair. This is why the Netplus team and I developed a quirky and fun Timeline Post based giveaway to…

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