As the DAOR for Belk, iCrossing took the lead in the strategy and integration of paid media channels (paid search, paid social, programmatic), owned (video) and earned (social) to provide an audience approach to marketing. With the ever changing fashion and beauty industry, Belk’s content needed a revamp to better connect with potential consumers. To…

While there continues to be an increase in consumer online behavior and interest related to nutrition and food, there is an ongoing decline in brand-specific searches and site traffic. As a result, PepsiCo turned to the iCrossing team to redefine the role and opportunity for its owned channels to work harder to meet consumer behavior and…