A couple days ago, Facebook announced that they will begin showing more timely and relevant stories from friends and pages to users. Via Facebook Newsroom: Our goal with News Feed is to show everyone the right content at the right time so they don’t miss the stories that are important to them. We’ve heard feedback…
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Last week, Pinterest rolled out a more in-depth analytics platform for all business accounts. Thank you social media gods! I have always been disappointed with the insights Pinterest previously provided. They lacked valuable data such as individual pin stats as well as follower demographics. Very BLAH if you ask me. But after playing around and…
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Today, Twitter confirmed that they will begin showing “more relevant” content to users. The easier way of putting it: Twitter is trying to be like Facebook. The recent change is an attempt to increase user engagement and improve the overall platform experience. Unlike Facebook, Twitter shows you all the tweets from all the users you…
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Earlier this summer, Foursquare announced that they were splitting their user experience into two separate apps: Swarm and Foursquare. Swarm would be used for social location sharing and Foursquare for personalized location recommendations (similar to Yelp). At first, everyone was confused. Why would Foursquare remove one of it’s most valuable features and throw it into…
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Remember that handy dandy like gate that helps us almost effortlessly increase our Facebook fan base? Well, get ready to kiss it goodbye come November 5th! On August 7th, Facebook Developers announced the release of Graph API v2.1 along with other various platform updates. One of those updates will majorly impact Facebook campaigns moving forward:…
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Yesterday, Facebook threw a curve ball at the digital marketing community by making big changes to their Promotion Guidelines. It’s been over 2 years since Facebook last updated their Promotion Guidelines and their most recent changes will significantly impact the way businesses run promotions on the ever so popular social network. So lets cut to…
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Chipotle does it again. They shocked the world with their creative social media wits and performed a digital prank having most fooled. In case you didn’t hear, Chipotle’s Twitter account was “hacked”. Over this past weekend, every social media enthusiast was tweeting and blogging about the big news. Chipotle’s “hacked” tweets were extremely odd and…
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Recently I had the privilege to guest speak at Villanova’s Summer Business Institute Professional Success class. The topic of discussion was a personal favorite of mine… social media. But this wasn’t your typical class. The main focus was how students and recent graduates can take advantage of their social media platforms to help them earn…
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