Apple Needs to “Think Different”

According to recent news, Apple has decided to pull their Genius Bar Campaign commercials due to the enormous amounts of backlash the commercials have taken during the Olympics. An interesting move on their part. What will their next move be? Start from scratch? This appears to be the only next step they can take. Looks…

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Thoughts on the New Apple Ads

Last night Apple aired three new ads during the Olympic Opening Ceremonies. It was an extremely bold move on their part and currently they are taking a lot of criticism on the ad content. My first impression of these new advertisements was somewhat shocked. It appears that Apple is beginning to take a new approach…

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