Another Facebook News Feed Update

Last week, Facebook released the following statement: As part of our ongoing efforts to make News Feed more relevant to people and reduce spam, on August 25 we announced a couple updates to News Feed to help people find posts and links from Pages that they consider the most interesting and relevant. Per the announcement,…

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Pinterest’s New and Improved Analytics

Last week, Pinterest rolled out a more in-depth analytics platform for all business accounts. Thank you social media gods! I have always been disappointed with the insights Pinterest previously provided. They lacked valuable data such as individual pin stats as well as follower demographics. Very BLAH if you ask me. But after playing around and…

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Twitter Adjusts User’s Timelines

Today, Twitter confirmed that they will begin showing “more relevant” content  to users. The easier way of putting it: Twitter is trying to be like Facebook. The recent change is an attempt to increase user engagement and improve the overall platform experience. Unlike Facebook, Twitter shows you all the tweets from all the users you…

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The New Foursquare: Was it a Good Decision?

Earlier this summer, Foursquare announced that they were splitting their user experience into two separate apps: Swarm and Foursquare. Swarm would be used for social location sharing and Foursquare for personalized location recommendations (similar to Yelp). At first, everyone was confused. Why would Foursquare remove one of it’s most valuable features and throw it into…

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Our Hearts Will Go On: The Facebook Like Gate Story

Remember that handy dandy like gate that helps us almost effortlessly increase our Facebook fan base? Well, get ready to kiss it goodbye come November 5th! On August 7th, Facebook Developers announced the release of Graph API v2.1 along with other various platform updates. One of those updates will majorly impact Facebook campaigns moving forward:…

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Introducing Facebook’s New Intent-Driven Audiences

Hey Blog World! It unfortunately has been a while since I last blogged. Work has been keeping me extremely busy. However, I was so excited when I heard about this new Facebook advertising feature that I had to jump on and share! Facebook recently announced a new potential Custom Audience targeting feature with their business…

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Big Changes to Facebook’s Promotion Guidelines

Yesterday, Facebook threw a curve ball at the digital marketing community by making big changes to their Promotion Guidelines. It’s been over 2 years since Facebook last updated their Promotion Guidelines and their most recent changes will significantly impact the way businesses run promotions on the ever so popular social network. So lets cut to…

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Burritoful Social Media Prank

Chipotle does it again. They shocked the world with their creative social media wits and performed a digital prank having most fooled. In case you didn’t hear, Chipotle’s Twitter account was “hacked”. Over this past weekend, every social media enthusiast was tweeting and blogging about the big news. Chipotle’s “hacked” tweets were extremely odd and…

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